Art movement ~ style or way of doing art with specific common goal that spans over a period of time that is distinctly different from other art movement.
Key points for this :-
~ Movement of cultural ideas
~ Changes in visual styles
~ History provides inspiration!
Birth of Graphic Design
- 30, 000 years ago ~ cave paintings
- Gutenberg's printing press around 550 years ago
* Gutenberg was the first European to use movable type printing, in around 1439 and the
global inventor of the printing press.
Industrial revolution
- started in England around 1733 where there was the shift from agriculture to manufacturing. Industrial Revolution expanded more powerful each year as new inventions and manufacturing processes added to the efficiency of machines and increased productivity.
Advancement
~ Great strides in painting
~ Large scale posters
~ Advertising posters in France
Art Nouveau - explores the new style of visual art and architecture developed in Europe
and South America towards the end of 19th century.
- intensive attempt to create international style based on decoration.
- in a way was a response to Industrial Revolution
* Charles Rennie Mackintosh ~ was a designer, architect, sculptor & watercolourist from Scotland. The so-called "Glasgow"( largest city in Scotland) style was exhibited in Europe and influenced the Viennese Art Nouveau movement known as Sezessionstil (The Secession). He was interested in the relationships between man-made and naturally occurring landscapes. He worked as interior and graphic designer and also with textiles, metalwork and furniture.
* William Morris ~ started revolutionize the art of house decoration and furniture in England in 1860 after founding the firm of Morris, Marshall, Faulkner & Co. His "Daisy" wallpaper, designed in 1862, became famous and was never out of fashion. Morris's love for old books and illuminated manuscripts resulted in the founding of the Kelmscott Press. It produced from 1891 to 1898 53 titles in 66 volumes, among others The Works of Geoffrey Chaucer.
Brer Rabbit Wallpaper
German - produced artwork for almost 30 years ago
- long and distinguished tradition in visual art, from the earliest known work of
figurative art to its current output of contemporary art.
- made advertising posters
In 1905, Friedrich Nietzche - contributed to Expressionism (style in which the intention is
not to reproduce a subject accurately, but instead to portray it
in such a way as to express the inner state of the artist.)
- mostly associated with Germany
Leading Expressionist - Franz Marc, George Grosz & Amadeo Modigliani
Fundamental changes
- travelling, increased in communication, network and related technology
- art & design both reflect society and help shape the community
- influenced many movements
- Cubism ~ fore fathers of design..!
~ emphasized flat surface
~ its the most radical, influential and innovative practice of the 20th century
~ joint invention of Pablo Picasso & Georges Braque
ArtLex on Cubism
Fauvism - led by Henri Matisse
- favoured wildly expressive colours.
- the movement did not last a long period, only about 4 years
- The style was essentially expressionist, and generally featured landscapes in
which forms were distorted.
Plakatstil (poster style) - the term for flat colour and shapes
- exist after Berlin became the centre of commerce
- the stand out artist/ posterist in Berlin at the birth of this
movement was Lucian Bernhard.
Plakatstil
Modernism
- modern thought, character, or practice.
- describes specifically on modernist movement
- revolt against the conservative values of realism.
- rejected the lingering certainty of Enlightenment thinking and also rejected the existence
of a compassionate, all-powerful Creator God.
Dada ~ literary and artistic movement born in Europe at the time of horror during World
War 1.
~ has questioned meaning
~ photo montage created with intentional disorder
~ Dada art is whimsical, colourful, wittily sarcastic, and at times downright silly.
~ Abstraction & Expressionism were the main influences on DADA, followed by Cubism
and lesser extent of Futurism.
By Marcel Duchamp
Constructivism
- artistic and architectural philosophy originated in Russia in the beginning of 1919
- Soviet Union youth movement
- which was a rejection of the idea of autonomous art in favour of art as a practice for social
purposes
- influenced major trends such as Bauhaus & the De Stijl movement.
- El Marcovich Lissitzky was a designer, typographer, artist, photographer,
architect, and teacher. He had a great influence on the design work from the Bauhaus and
De Stijl movements, and on modern commercial art and design.
- he developed the rules of typography and grid system
De Stijl - Began in Holland in the year 1917
- Known as " The Style" in Dutch which is also known as Neoplasticism
- the term De Stijl is used to refer to a body of work from 1917 to 1931
- flourished in Europe during the 1920s
The De Stijl Movement
Bauhaus - Bauhaus movement is a school of art, architecture and design characterized by
geometric design, respect for practical material, and its severely economic
sensibilities.
~ founded by Walter Gropius in 1919 in Germany and ended in the 1930’s
~ focus on graphic design, furniture and architecture
~ bridge gap between gap & applied arts
~ clean functional forms
~ Bauhaus creators have influenced architecture, furniture, typography, and weaving
~ Josef Albers - colour research
~ Annie Alber - fiber artist
Art Deco - figurative movement
- 1925 in Paris
- figurative images with decorative appeal
- Adolphe Mouron Cassandre was an influential Ukrainian-French painter,
commercial poster artist, and typeface designer. - his artwork were influenced by cubism as well as surrealism
Surrealism ~ cultural movement & artistic style that was founded in 1924 by Andre Breton
~ Uses visual imagery from subconscious mind to create art without the
intention of logical comprehensibility
~ Influenced advertising & illustration
~ famous artist - Salvador Dali
New generations
~ Paul Rand - LoGO DESIGN
*combined drawings & form
~ Cipe Pineles
~ Harper's Bazaar - American fashion magazine, first published in 1867
- Ruth Ansel ~ made a dramatic debut as a designer in 1962
~ was the youngest art direction in Harper's Bazaar
Post modernism
~ philosophical movement away from the viewpoint of modernism
~ applied to architecture
~ understood in art and architecture as the project of rejecting tradition in favour of going
"where no man has gone before" or better, to create forms for no other purpose than novelty.
~ Modernism's valorization of the new was rejected by architectural postmodernism in the
50's and 60's for conservative reasons.
Form and substance
~ women impact in design
~ Not only are women making strides, but serious challengers are emerging from Asia,
Africa and Latin America.
~ Barbara Kruger - created advertising that was anti-advertising
- Much of her work consists of black-and-white photographs overlaid with
declarative captions (white on red)
- imagery and text containing criticism of sexism and the circulation of
power within cultures is a recurring motif in Kruger's work.
Digital Focus
- post modern medium
- technology always influences graphic design
- in 1953, computer graphics was originally developed for US Defence Department
- its interactive, non-linear flow. complex web sites & virtual reality
Progress
~ Photography -> Film -> Videos -> Computer -> Internet
~ Virtual reality extends to all the senses
~ Exciting & challenging developments
~ Internet used to market products & disseminate information.
A picture is worth a thousand words. ~ Napoleon Bonaparte
